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2020-12-09 · Solution selling is one of the best ways salespeople can sell with empathy. It also takes critical thought and a firm grasp on a prospect's general circumstances. In some cases, selling a product for the sake of selling a product can be fairly surface level. Selling a solution runs deeper. What is Solution Selling? Solution Selling is a sales approach that came along to replace old ‘Product Selling’ practices. It’s a sales process that focuses on selling the solution to the prospect’s problem instead of just focusing on selling the product.

Solution selling vs product selling

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It came into existence in the 1980s and was fuelled to fame thanks to the success of … 2013-04-15 Companies therefore often have one sales team for individual solutions (solution selling) and another for mainly standardized products (product sales). Sometimes these teams are not completely in sync, and why that is so is no great surprise: The team for solutions is largely focused on finding tailor-made solutions aimed at solving one specific problem for the customer.

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Solution selling vs product selling

Selling a solution requires that companies fundamentally change how they do business: Instead of pushing products, they must create genuine connections with other people. The solution-selling Solution Selling vs Product Selling Course This course defines product and solution selling and outlines the advantages and disadvantages of each type of selling. It is the introductory module to the Retail Solution Selling Suite. To view a sample of this Solution Selling vs Product Selling e-learning course select the Video tab above.

product selling for high-tech companies What is solution selling and why is it important? Solution in high-tech is usually a system of products that interact with each other to solve a specific customer business problem.
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Without an in-depth knowledge of every … 2015-08-25 Solution selling is best for industries where there are customizable products or services. This way, the sales team can provide the prospects with multiple ways to resolve their pain points. While it’s best to speak with prospects who are decision makers in the buying process, solution sales can also work with other people who do not have decision-making power but can be a champion for the Companies trying to differentiate themselves from their competitors are urged to become "solution providers," not just sellers of products and services.

Prepare. This step follows the traditional sales process, with just a slight change of direction.
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Simply put, the original intent was to focus on the CUSTOMER’s needed Solution, whereas we often now think of it as OUR Solution (basically another word for “product”). Too much of “solution selling” has gone from asking the customer “what is your problem?” to “let me TELL you about my ‘solution'” along with all the squishy $5 words you describe that may sound thoughtful, but end up being platitudes and generalities that obscure the fact we are still positioning our own The key word here, is “expectations”.

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2019-12-03 Define product and solution selling. Outline the advantages and disadvantages of each type of selling. Identify the different types of technology buyers and how to sell to them most successfully. Explain the steps necessary to carry out solution selling successfully. Product vs. Solution Selling: Learn it from a Plumber!

This way, the sales team can provide the prospects with multiple ways to resolve their pain points. While it’s best to speak with prospects who are decision makers in the buying process, solution sales can also work with other people who do not have decision-making power but can be a champion for the Companies trying to differentiate themselves from their competitors are urged to become "solution providers," not just sellers of products and services. But selling solutions is no easy answer. Jumping to "Solutions" The impetus to become a solution provider is driven by the need for differentiation and the ambition to grow.